Guidelines for writing a blog

Donut blogs are popular, lively and challenging and are aimed squarely at the UK's small businesses. We hope the blog posts will spark ideas and ultimately help our readers do business better. Most posts are highly practical and action-orientated. We want to generate debate so content should be thought-provoking with fresh ideas that will get people talking.

  1. Write something interesting and original – we like to publish exclusive content. Check our sites before submitting your blog to make sure that we do not already cover the topic as it may be rejected if we do.
  2. Don't use the blog just to plug your business.
  3. Make sure it's relevant to the particular Donut you're writing for: Marketing, Start Up, Tech, Law or Money.
  4. Make sure the content is practical and relevant - don't waffle and stick to the subject. Most blogs are between 600-800 words, but others are longer (although rarely longer than 2,000 words). Google favours longer pieces, provided they are relevant and useful to the reader. The Donut editors will edit copy that isn't relevant.
  5. We reserve the right to edit blogs, and change titles, so that they fit our house style, conform to these guidelines and are optimised for SEO and user experience. We may add relevant links to related content on our Donut sites from your blog.
  6. All Blogs must be credited to an individual or business and usually include a link to your website. Credit lines are normally one sentence long with one link. Please provide a brief credit line and a link to your website with your blog. If possible, include your Twitter handle, so we can include it when we promote your blog on social media.
  7. If you are a featured Donut expert contributor, we will add a link to your profile page.
  8. We do not allow non-relevant external links within the blog nor do we allow links to or content on gambling/casino/spread betting/CBD/crypto/essay writing or adult material.
  9. Above all, make sure your blog is useful and aimed at small businesses.

Terms and conditions:

  • All blogs are subject to editorial approval. Payment is required prior to publication and can take several days to appear if the credit line is missing or payment is delayed.
  • All links in the copy and credit line will be tagged in line with the latest Google guidelines.
  • Blogs will be published for a minimum of 12 months and may be renewed after this time (subject to certain terms and conditions and payment of an additional publication fee).
  • We will send you a link to the live blog upon publication. Send your blog to:
  • Atom Content Marketing licenses the Donut website content to third parties. By blogging on our site you agree to your blog being used in this way. Blogs will not be reproduced, other than on Atom's client sites, without the express permission of the blogger.

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